Shaker Unfiltered
Real Talk. Real Insights. Real Impact.
Welcome to Shaker Unfiltered
Shaker Unfiltered is the podcast and media hub for forward-thinking leaders shaping the future of talent. Hosted by John Graham, VP of Innovation, Inclusion, and Growth at Shaker Recruitment Marketing, this series pulls back the curtain on how the most dynamic organizations attract, engage, and retain talent in an ever-changing world.
This is not theory. It is real conversation with the people driving transformation across recruitment marketing, employer branding, talent attraction, martech, and analytics.
Each episode dives into the strategies, insights, and breakthroughs defining what is next, from building employer brands that scale to leveraging data and technology to move faster, smarter, and more human.
Whether you are a TA leader, CMO, HR executive, or employer brand strategist, you will walk away with inspiration, clarity, and actionable ideas to level up your approach to talent.
Listen on:
Episodes
Monday Oct 20, 2025
Monday Oct 20, 2025
π From Data to Decisions: The Future of Talent Analytics and Recruitment Marketing with Chris Cicmanec | Shaker Unfiltered Recruitment marketing has evolved, but not fast enough. While consumer marketing thrives on data, optimization, and AI, talent acquisition still struggles with disconnected systems, unclear metrics, and dirty data. In this episode of Shaker Unfiltered, John Graham sits down with Chris Cicmanec to explore the next frontier in talent analytics and recruitment marketing. Chris shares his perspective on why recruitment marketing often lags behind, what it takes to ask the right questions of your data, and how AI can transform everything from data cleanliness to smarter hiring decisions. They also dig into how employer branding impacts hiring outcomes, how programmatic job distribution continues to evolve, and what the future of talent analytics looks like when insights actually drive action. If you care about using data to make better talent decisions, this episode is a must-watch. πΊ Watch more episodes of Shaker Unfiltered here: π https://shaker.com/employer-brand-unfiltered/ π Like, share, and subscribe for more conversations about the future of talent, analytics, and employer branding. βΈ» π§ Chapters: 00:00 Welcome to Shaker Unfiltered 00:56 Introduction to Talent Analytics 02:42 The Intersection of Consumer and Recruitment Marketing 05:00 Challenges in Recruitment Marketing 07:49 Asking the Right Questions in Analytics 09:39 Data Cleanliness and Decision-Making 14:09 Dreaming of Ideal Client Setups 19:34 The Role of Pixels in Data Tracking 23:40 Understanding Cost Per Application (CPA) 25:43 The Future of Job Searching and AI 29:25 Optimization in Job Distribution 40:03 AIβs Role in Data Insights and Analytics 45:09 Vision for the Future of Analytics
Monday Oct 13, 2025
Monday Oct 13, 2025
Join John Graham, VP of Innovation, Inclusion, and Growth at Shaker Recruitment Marketing, for a powerful conversation with Susan LaMotte, founder of exaqueo and a pioneer in employer branding. In this episode of Shaker Unfiltered Live at The Vision Lab, they unpack the evolution of employer branding, the role of technology, and why embedding employer brand into business systems is essential for long-term success.
From navigating economic challenges in talent attraction to leveraging data and insights for strategic differentiation, Susan shares candid perspectives and practical advice for HR leaders, recruiters, and employer brand professionals. If you want to understand how to move beyond transactional relationships and elevate the entire employee journey, this is the episode for you.
π Donβt forget to like, comment, and subscribe for more insights on employer branding, talent attraction, and the future of recruitment marketing.