Shaker Unfiltered

AI can write a flawless resume in 11 seconds, fake a live video interview in real time, and soon negotiate your job offer without a human ever entering the room. Shaker's VP of Innovation & AI, John Graham, breaks down the data behind hiring's biggest 2026 threat — and makes the case for why recruitment marketing, not security software, is what actually rebuilds trust.
In this episode:- The 7 documented ways fraud and AI are already exploiting the hiring process, from bot traffic to deepfaked interviews.- Why 41% of enterprises have already onboarded a fraudulent candidate, and 35% of hiring managers say someone other than the applicant did the interview.- Why the resume, as we've known it, likely doesn't survive this decade.- What happens when candidates and companies both have AI agents negotiating on their behalf.- Why the real fix isn't better cybersecurity — it's rebuilding trust between employer and candidate.
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Connect with John at  https://www.linkedin.com/in/johngrahamcreative/
Follow Shaker at https://www.linkedin.com/company/shaker-recruitment-advertising-&-communications/
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🎙 From Data to Decisions: The Future of Talent Analytics and Recruitment Marketing with Chris Cicmanec | Shaker Unfiltered Recruitment marketing has evolved, but not fast enough. While consumer marketing thrives on data, optimization, and AI, talent acquisition still struggles with disconnected systems, unclear metrics, and dirty data. In this episode of Shaker Unfiltered, John Graham sits down with Chris Cicmanec to explore the next frontier in talent analytics and recruitment marketing. Chris shares his perspective on why recruitment marketing often lags behind, what it takes to ask the right questions of your data, and how AI can transform everything from data cleanliness to smarter hiring decisions. They also dig into how employer branding impacts hiring outcomes, how programmatic job distribution continues to evolve, and what the future of talent analytics looks like when insights actually drive action. If you care about using data to make better talent decisions, this episode is a must-watch. 📺 Watch more episodes of Shaker Unfiltered here: 👉 https://shaker.com/employer-brand-unfiltered/ 👍 Like, share, and subscribe for more conversations about the future of talent, analytics, and employer branding. ⸻ 🎧 Chapters: 00:00 Welcome to Shaker Unfiltered 00:56 Introduction to Talent Analytics 02:42 The Intersection of Consumer and Recruitment Marketing 05:00 Challenges in Recruitment Marketing 07:49 Asking the Right Questions in Analytics 09:39 Data Cleanliness and Decision-Making 14:09 Dreaming of Ideal Client Setups 19:34 The Role of Pixels in Data Tracking 23:40 Understanding Cost Per Application (CPA) 25:43 The Future of Job Searching and AI 29:25 Optimization in Job Distribution 40:03 AI’s Role in Data Insights and Analytics 45:09 Vision for the Future of Analytics

Join John Graham, VP of Innovation, Inclusion, and Growth at Shaker Recruitment Marketing, for a powerful conversation with Susan LaMotte, founder of exaqueo and a pioneer in employer branding. In this episode of Shaker Unfiltered Live at The Vision Lab, they unpack the evolution of employer branding, the role of technology, and why embedding employer brand into business systems is essential for long-term success.
From navigating economic challenges in talent attraction to leveraging data and insights for strategic differentiation, Susan shares candid perspectives and practical advice for HR leaders, recruiters, and employer brand professionals. If you want to understand how to move beyond transactional relationships and elevate the entire employee journey, this is the episode for you.
👉 Don’t forget to like, comment, and subscribe for more insights on employer branding, talent attraction, and the future of recruitment marketing.